Welcome

Welcome to the new blog of Better for Everyone, the UK call centre with intelligence, integrity and initiative based in Bradford, West Yorkshire!

The traditional call centre approach has earned the industry its awful sweatshop image and reputation for terrible customer service. I knew there was potential for something much better and that creating my own company with a better, more ethical approach to call centre services was the right thing to do.

Through this blog, we’ll keep you informed of our news and let you know our thoughts on what’s going on in the industry and in management generally, so do keep coming back.

Wednesday 8 April 2009

Come on RBS - rise to the challenge!

The Financial Times today has reported that Royal Bank of Scotland is cutting up to 9,000 jobs in areas such as call centres as a means of reducing costs.

If only the top brass at RBS realised that by having a different management perspective, measuring what matters to customers, and empowering call centre staff to take the time to do things “right first time”, they could reduce complaints and repeat calls. Not only would this improve service, but morale would improve, as would productivity.

Blimey! That would mean RBS could save money on recruitment, training and covering sickness absence and only make redundant the additional and unnecessary headcount they’re carrying. And while they’re doing that, they could claw back market share by being the best, which, let’s face it, wouldn’t be too arduous!

If RBS did that, it would really shake up the market and address the issues faced by the financial services industry, whilst improving the experience of end customers… come on RBS – rise to the challenge!!!