Welcome

Welcome to the new blog of Better for Everyone, the UK call centre with intelligence, integrity and initiative based in Bradford, West Yorkshire!

The traditional call centre approach has earned the industry its awful sweatshop image and reputation for terrible customer service. I knew there was potential for something much better and that creating my own company with a better, more ethical approach to call centre services was the right thing to do.

Through this blog, we’ll keep you informed of our news and let you know our thoughts on what’s going on in the industry and in management generally, so do keep coming back.

Monday, 8 February 2010

Toyota – once hailed as the right way to work – but is it any more….?

Oh dear – it’s all gone square in Toyota… The company is currently recalling millions of cars due to concerns about a sticking accelerator pedal. A bit of digging behind the scenes of this story, and I’m reaching the conclusion that Toyota have foolishly changed their management focus from quality to growth and are now paying the price… a predicted $2 billion, not withstanding the cost to the Toyota brand!!!

In 2002, the president of Toyota (Fujio Cho) declared Toyota’s intention to be the world’s No. 1 carmaker by 2010 with a 15% share of the global car market.

In striving for this vision, they lost everything that they stood for as a business, and became the same as everyone else in the industry.

Unfortunately, Toyota forgot what it was good at (being the best through its work culture) and focused on growth (just like everyone else) – then suddenly, just like any other car manufacturer, they found themselves looking for ways to cut costs – including a move to common components in multiple vehicle models and outsourcing to and sharing global manufacturing and production.

Toyota always bought all its parts from long term partners - a small group of Japanese suppliers. However, like almost all car manufacturers, Toyota more recently has outsourced much of its manufacturing and production. The recalled accelerator pedals were produced a factory in the Czech Republic - pedals made by Toyota’s original manufacturer in Japan have not had any problems at all.

What is particularly worrying is that the issues caused by the change in direction were raised in 2008 by former Toyota president, Katsuaki Watanabe (now vice chairman), in his speech to Japan’s National Press Club, when he is quoted as stating that Toyota was becoming infected with “big company disease” – arrogance and complacency due to its own success. According to the Associated Press, Mr. Watanabe commented, “The fact that Toyota is growing globally suddenly shouldn’t be used as an excuse [for problems].”

It’s obvious to anyone with eyes that this is all about the basics in management thinking in Toyota. Quite simply, Toyota became the best because of how the company worked – their work culture, operating model and management focus. They had no problems until that focus changed to ambitious growth.

The jungle drums say Toyota once again is being led by someone committed to the traditional Toyota Production System model concepts and who will focus on taking the company back to the fundamentals – that can only be good news for Toyota… even if it does cost them $2 billion to work out that focusing on quality takes you where you want to be, rather then chasing the dollars….

Tuesday, 2 February 2010

Doing more with less - meeting the management challenge of 2010

This week, FT columnist Stefan Stern wrote an interesting piece entitled “Your task for today is doing more with less”.

Predicting “more with less” as the new management mantra for Stern cites worrying trends in recent research from both Roffey Park (the number of managers that felt performance management was handled badly in their organisation had doubled since last year) and Chartered Institute of Personnel & Development (reported UK job satisfaction at record lows).


Ouch!

The upshot of the article is that the management challenge of these times is for business leaders to get their teams to work smarter & harder by delivering efficiency savings and increased productivity. Stern has really hit the nail on the head with this, which applies equally to leaders in both public, private & third sector organisations– but unfortunately the article failed to offer the answer of how this might be achieved…

Ironically, Stern did allude to the reality that rather than bashing fewer employees to do more of everything they do, doing “more with less” may simply mean taking a proper look at what organisations do, and choosing what to stop doing, and what to do more of.

But in order to do that, your typical business leader will really need to change how they think – they need to stop focusing on the necessity to reduce costs, instead seeking to look at their organisations as systems.

Firstly, and without judgement, leaders need to work with front line staff to understand what they do now and why they do things that way: consider their purpose (what do they exist to do as an organisation?); look at the efficiency & effectiveness of their processes from their customers point of view; and things that get in the way (e.g. traditional performance management, legislation, interpretation and attempts to prevent potential problems).

Only when they have a clear picture of their organisation as a system in this way, can leaders see what needs to change in their organisations – what they can stop doing to improve the work they do to enable them to do more with less.

This isn’t easy though, and it’s certainly not a quick fix – it involves leaders’ commitment and understanding to make a successful change. They need to change the principles they follow in terms of, for example, customers’ experience, job design and how they’ll use measures to continue to improve the work they do in the longer term.

In 2010, these can no longer be leadership choices – they are fundamental to survival of our economy. They are leadership necessities… let’s hope government and business leaders work this out before it’s too late… unfortunately this blogger isn’t too optimistic…

Saturday, 23 January 2010

Mother knows best – a bizarre tale of variation…

As those of you who know me are already aware, I’m now just over 28 weeks pregnant! This is a brand new and exciting experience for me, and has exposed me to a whole raft of strange stories I can share with you all, primarily around the bizarre way I’ve seen management practices in the NHS seek to industrialise this very natural process.

In this blog, I’m going to look at due dates – how they’re calculated and managed…. For those of you not familiar, when a woman finds out she’s pregnant, the due date (the date we’d expect baby to arrive) is estimated using a calculation which is roughly along the lines of 40 weeks (280 days) after their last period.

It doesn’t take a world renowned obstetrician to explain that there are several factors that might influence the accuracy of this date which is known as the estimated date of delivery or EDD, for example, women’s menstrual cycles vary, dates may be inaccurate and also the length of gestation (the length of time it take an embryo to develop into a baby ready to be born).

So to get round this “problem”, a lot of women are sent for a dating scan when they think they are around 12 weeks pregnant to literally “date” the pregnancy. Now this ultrasound EDD, coupled with the original EDD, and monitoring at different stages during pregnancy does seem to give a good indication of timely development of the baby at any moment in time. However, this amateur medic has noticed that all children vary in their development, with growth spurts and plateaus, and understands this variation also applies in babies before they are born too.

This variation isn’t some wild phenomenon that just applies to pregnancy and childbirth… Imagine you catch the bus to work… the timetable says it leaves your stop at 8am. Even if it comes on time, you’re not pleased – because you’ve probably learned that although the 8 o’clock bus always gets you to work in time, it can arrive any time between ten to and ten past eight, so to guarantee you catch it, you need to be at the stop by 7.50am, meaning when it’s on time, you’ve still had to wait 10 minutes, and if it’s late, you’re getting pretty grumpy because you’ve been standing in all weathers for 20 minutes! But you know what to expect unless something out of the ordinary happens.

I drive to work – even if I set off at exactly the same time every day, it can take me between 45 minutes and 70 minutes to arrive at the car park at work. There are many things that influence the time it takes to vary so much – everything from if it’s sunny or raining (so if people walk, get the bus or drive), roadworks or accidents en route, whether I hit the many sets of traffic lights on red or green, through to the time other drivers set off that day. However, earlier this month it took me 3 ½ hours to get to work – not because of any of these “common causes”, but because of something very unusual – really bad snow and ice had closed many routes “over the tops” to Bradford, and the main roads were still pretty treacherous, resulting in a huge volume of traffic and massive delays for everyone – a “special cause”.

So going back to the birth of babies – this is precisely what is happening with due dates - only 5% of babies arrive on their due date, with typically 95% of babies being born between approximately 265 and 300 days, with the average roughly around the EDD or 280 days. So in reality, it may be smarter to suggest a baby might be expected in a particular month, rather than on a particular date, and only be concerned if a baby arrives before 265 days or after 300 days….

I wish someone would explain variation to some of the maternity service providers – then they might stop treating women whose pregnancies go "post term" (beyond their EDD) as special cases requiring medical intervention.

Once a mum gets to her EDD, the maternity services start paying attention to her – they want to get her monitored on a daily basis (often above and beyond government guidelines), and want to get her booked in for an induction whether or not there is any real medical reason. I’ve heard of a number of cases where mothers have been bullied and pressured by midwives and obstetricians using emotive language rather than evidence based information as they go beyond the EDD. I know of people that have been threatened with still born babies, have been offered mental health services and had implications that made them feel like social services might be involved further down the line because they’d prefer to adopt a “wait and see” approach, providing everything was ok with their baby.

Ironically, this whole exercise causes stress for the woman concerned, which in itself can delay labour! But more worryingly, the induction of a baby that’s simply not ready to be born would result in birthing an immature baby and can mean further medical intervention and an increased possibility of a caesarian being required. It’s obvious that this is no good for mum and baby. But there is also a real, adverse impact on the NHS in terms of the additional costs associated with premature baby care, surgery and after care for mum.

So why, you might ask, is the NHS doing something that on the face of it to the lay man seems so crazy! The straight answer is that I’m not sure – there seem to be a number of issues at play which might include a fear of litigation (so everyone is treated as a special case rather than those that need it, “just in case”); how the PCTs are funded for maternity services; or meeting the dreaded targets.

However, whatever the problem, something needs to be done to bring our maternity services back to basics - delivering their true purpose, not covering their backs and following policies and guidelines. But the NHS really needs to take steps to understand & accept the common causes of variation in arrival dates, and the difference between them and special situations that actually do require their help and intervention!

Unfortunately, this blogger knows that won’t happen before her baby arrives “some time in April”…

Thursday, 14 January 2010

Orange cuts 300 call centre jobs in order to "improve, grow & evolve the company"

Yesterday, mobile phone giant Orange announced its plans to close its call centre in Bristol, resulting in the loss of 300 jobs. An anonymous spokesman for Orange commented “As part of our strategy to improve, grow and evolve the company, we are continually looking at ways to ensure we are operating in the most efficient way.”

OK – so let me translate – in order to cut costs (perhaps something to do with their impending merger with T Mobile who operate their call centres overseas??), Orange have sacked 300 customer facing staff.

But is that really the smartest thing to do…? Many of the internet sites that published this story had comments posted that not only sympathised with the displaced workers, but also were critical of Orange’s management and customer service. If the company is facing financial challenges, customer service isn’t good enough, then to simply slash jobs in customer service is downright foolish!

I’m not advocating that Orange simply soldier on regardless – that would be commercial suicide. However, I do think they must
change the way they work so they are able to deliver better quality more efficiently.

As I’ve said before, this is possible – not through some magical, mystical approach, but through applying a bit of common sense! Instead of focusing on productivity, the management at Orange need to measure what matters to their customers: focus on quality, and trusting and empowering their staff to do what customers ask them to and taking the time to do it right first time, every time. Then their efficiency will be better as a direct consequence.

Delivering a better quality service means lower operating costs, lower prices, improved market share and company growth – which sounds a bit to me like what Orange said they wanted…

So come on Orange – be a bit smarter in your thinking and do something different from the norm in your industry so you can save money and offer a better service to your customers!!!

Friday, 11 December 2009

Things can only get better in the Student Loans call centre.... or can they?

The media this week have been awash with stories of the review by Professor Sir Deian Hopkin of the Student Loans Company and its inability to meet the demands placed on the call centre. There were incredible statistics being banded about, such as the company answering only 5 per cent of attempted calls at one stage!

The crux of the problem is no surprise to this blogger, and is highlighted early in the 49 page report - the Company insufficiently prioritised the customer experience and remained inward-looking and process-driven. The impact of failing to achieve this cultural change lies behind the more specific and technical failures identified throughout this report.” I’ve got to admit I was impressed – the professor seemed to have it sussed! Then I continued to read the report, and was woefully disappointed.

The professor makes 14 key recommendations – all of which are pretty wordy, relatively predictable and focusing on, for example, resource planning, contingency arrangements and training.

But knowing that the internal focus and conformance to processes at Student Loans Company was at the root of all the problems, I was surprised to find I had to read as far as recommendation 11 before this fundamental issue was addressed.

And then I couldn’t believe my eyes!!

“11. The Company’s leadership must place the customer experience at the heart of the organisation, reflected in the personal objectives of all employees. Targets and performance measures should reflect the customer experience and ensure the delivery of a significantly improved level of customer service.”

NO!!!!!

Personal objectives and targets will only exacerbate the problem – I wondered if the professor was simply trying to dress up common sense in language that government would understand, so I continued to read the detailed issues about performance measurement…

OK. I was wrong – I’m sorry. The professor doesn’t have a clue how to run a call centre effectively…

But before I tell you what he recommended, let me tell you that Professor Sir Deian Hopkin has a background as an educationalist, whose expertise lies in the labour history and the history of computing. More recently, the professor has got involved in educational policy and the UK skills agenda.

IS THERE ANYONE OUT THERE THAT CAN EXPLAIN TO ME HOW ON EARTH THAT QUALIFIES THIS MAN TO ADVISE ON HOW A CALL CENTRE SHOULD BE RUN????

The professor suggested that the company’s SLAs weren’t typical (i.e. their “minimum standards” were too low), and suggested “a much simpler and more widely used metric to measure contact centre performance is to set a target for answering 90 per cent of calls attempted at all times.”

Oh dear – here we go again!!!

Whilst it’s important that as many calls get answered as possible and it’s useful to understand how many callers hang up, this shouldn’t be a target, nor should it be the key metric used to measure and improve the service.

Measures like this can help call centre managers the means to manage resource in response to volume. But they overlook the most critical aspect of performance measurement: they fail to address why people call and how well (or otherwise) the call centre responds to that call. More worryingly, such measures do not demonstrate calls that could have been prevented by getting things right first time!

So unfortunately for students (and workers in the Student Loans Company call centre), this blogger thinks that things can only get worse in future years because the management of the Student Loans Company have embraced the report and has committed to implementing the professor’s recommendations. This means that both call centre agents and their managers will need to work hard to meet this new target – and in “making the numbers”, they will simply focus on getting the calls answered….

Monday, 16 November 2009

Police call centre hits targets - should we cheer or be worried?

Last week, the Edinburgh Evening News reported that figures have been published to say that the police call centre at Bilston Glen has exceeded national targets (for example in terms of time to answer and the number of calls abandoned by the caller) for answering 999 calls.

Oh dear – they clearly don’t understand how dangerous having targets like this might be….

In a nutshell, whilst we’d all agree that emergency calls need to be answered quickly, the target that is in place (to answer 90% of emergency calls within 10 seconds) is at best arbitrary and at worst life threatening!

This is because setting targets like these changes the purpose of the people doing the work - effectively the focus of their work is moved from ‘do the job well’ to ‘meet the target’.

If the target is difficult to achieve, then the emergency call handlers may only be able to reach it by ‘cheating’. And they will; they will do all they can to avoid failing to meet work targets – especially if, like the call centre at Bilston Glen, they’ve been heavily criticized in the media since they opened! Don’t get me wrong, though - this isn’t because of the people – I’m sure everyone working on the phones at Bilston Glen just want to serve the public well. They just need to be allowed to!

It is imperative to a caller to 999 that their call is dealt with properly and completely, with the appropriate follow up activity delivered by the right people at the right time – not just that their call is answered quickly! After all – someone’s life could depend on it!!

On balance, whilst it’s important to understand how long callers are having to wait and how many callers hang up (after all, they are calling in an emergency, so in an ideal world we’d really like to answer all calls immediately!), they shouldn’t be a target, nor should they be the key metrics used to measure the service.

Measures like this (and others such as call volumes – offered and answered, and calls answered per call handler) help call centre managers the means to manage resource in response to volume. But they miss the most crucial aspect of service measurement: they fail to address why people call and how well (or otherwise) the call centre (or in this case the call centre and other emergency service providers) responds to that call. More worryingly, such measures do not demonstrate calls that could have been prevented.

The managers at Bilston Glen need to start
listening to what their callers say, and measuring what matters to them and how well they respond to what callers say. Then and only then, will Bilston Glen become a call centre worthy of public acclaim in its local newspaper!

But will that ever happen? – This blogger remains skeptical….

Monday, 19 October 2009

The BBC - being top of the TV Ratings or measuring what matters?

The BBC along with all the other media recently received a press release from Foundation for the Study of Infant Deaths (FSID) that told them "Latest findings by researchers from Bristol University . . . confirm that 'the safest place for a baby to sleep is in its own cot'. This four-year study . . . found that in half of all unexpected deaths of children in the south-west of England, babies had died sleeping with a parent or carer."

Of major concern to FSID, the release continued, was that 25% of mothers in a survey "were not persuaded that bedsharing can increase the risk of cot death”. Had the BBC actually dug a bit deeper, perhaps reviewing the research findings or speaking to medical experts that were involved in the study, they too may have not been convinced either!

However, the BBC did not do this, rather they whipped the story up into a frenzy, reporting on its Breakfast programme that half of cot deaths are linked to bed-sharing but many parents are sceptical about the risk.

Yet within hours, Peter Fleming, one of the eminent authors of the Bristol research, was blasting the media for their misrepresentation of his research. He is reported in Friday’s Guardian as saying

"My view is that the positive message of this study is that it says don't drink or take drugs and don't smoke, particularly for breastfeeding mothers. We did not find any increased risk from bedsharing. It is a very different message from the one the media picked up. You can say that half the deaths occurred while babies slept with their parents. You could also say that half the deaths occurred while babies were alone in their cots, but I don't see anybody saying, 'Don't put your baby in a cot.'"

Y
es – you read this right!! The Bristol study found that 54% of cot deaths occurred while the baby was co-sleeping with a parent. However, although the risk was very high if the parent had fallen asleep on the sofa, it was actually only significant among those in a bed if the parent had drunk more than two units of alcohol or had been taking drugs.

FSID defended their position arguing that this was too complicated and a simple message was needed (I suspect if they only had a small amount of media coverage there may be some mileage in this argument). However, the Department of Health, co-writers of the release, it could be argued, have the opportunity to spend time with mums to be and new mums, in which they could give fair and accurate information.

So why, might you ask, would the BBC, whose mission statement is “To enrich people's lives with programmes and services that inform, educate and entertain”, and has its first corporate value stated as “Trust is the foundation of the BBC: we are independent, impartial and honest”, seek to mislead their viewers and online readers in such a way?

Whilst their stated purpose may be to inform in an independent, impartial and honest way, clearly there is something else at play…

I wonder how the BBC manages its performance against its purpose, because from the outside looking in (and being sick to death of “Strictly Come Dancing” being rammed down my throat morning, noon & night), it would appear that they measure something very different… perhaps TV ratings are the key measure being focused on here. But the BBC needs to be careful – if they focus too much on being top of the TV ratings, arguably something largely unrelated to their purpose, they are in danger of creating a ‘de facto’ purpose ( for example “to be number one in TV ratings”).

Before the problem gets too far out of control, the BBC needs to find out how its employees understand their purpose and how that understanding is driving their behaviour and, hence, affecting the performance of the BBC in enriching people's lives with programmes and services that inform, educate and entertain.

Whilst the press release was flawed in the key message it pushed forward, the media, particularly the BBC were negligent in their reporting. The BBC must learn to measure what matters to its viewers so it can really be considered to be “independent, impartial and honest” – but until then, this blogger remains sceptical about everything she sees in the media due to the same old issues of confusing correlation with cause, together with selective attention....