Welcome

Welcome to the new blog of Better for Everyone, the UK call centre with intelligence, integrity and initiative based in Bradford, West Yorkshire!

The traditional call centre approach has earned the industry its awful sweatshop image and reputation for terrible customer service. I knew there was potential for something much better and that creating my own company with a better, more ethical approach to call centre services was the right thing to do.

Through this blog, we’ll keep you informed of our news and let you know our thoughts on what’s going on in the industry and in management generally, so do keep coming back.

Saturday 14 February 2009

Business is about people

I set up Better for Everyone to offer a complete alternative to the problems in the call centre industry. After all, business is about people – people buy people before they buy products or services.

At Better for Everyone, we promote collaboration between our staff so they can share ideas and learn from each other and improve the work they do for our clients. And we always ensure our staff represent us and our clients’ products or services honestly and truthfully. Similarly, we don’t give our staff target numbers of calls, appointments or sales to make – our clients would only get poor appointments, cancelled orders or inaccurate research! People are the bedrock of a business and an empowered and trusted workforce produces better results and excellent customer service. It’s not magic, just common sense!